LASONG ROSAS

Lasong Rosas is the Filipino translation of Pink Ribbon.  When we say pink ribbon, it is actually an international symbol for breast cancer awareness and used to express support for those who are diagnosed with Breast Cancer.

Each October hundreds of people raise money by organizing activities such as Pink Walkaton here in Dubai.

And now that October is about to end, let me refresh everyone about the history of Pink Ribbon.

It says that ....

In the fall of 1991, the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors. The next year, Alexandra Penney, who was the editor-in-chief of Self, a woman health magazine, was working on the second annual National Breast Cancer Awareness Month issue. Evelyn Lauder, who was the senior corporate vice president at Estée Lauder, was invited to be the guest editor of the NBCAM issue edition in 1992. Penney and Lauder came up with the idea to create a ribbon and to enlist the cosmetics giant to distribute it in stores in New York City.

Charlotte Hayley, who battled breast cancer, produced peach color ribbons. She sold them with a card saying, "The National Cancer Institute annual budget is 1.8 billion US Dollars, and only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon". Her message spread fast. This made Penny and Evelyn Lauder interested in Hayley's concept. They offered to adapt Hayley's idea by working with her. But Hayley rejected the offer, saying that they were too commercial.

After discussing opportunities with Lauder, Hayley and their lawyers, they came up with a "new" color. The new color of the ribbon was pink and became an international symbol for breast cancer awareness. Source: (http://en.wikipedia.org/)

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